A Perfect Partnership: LEGO Bluey is Now Live on Mobile

In a collaboration that is a match made in childhood heaven, the globally beloved animated series Bluey has teamed up with the iconic LEGO brand to create a new mobile game for kids and families. Developed by StoryToys in partnership with the LEGO Group and BBC Studios, the highly-anticipated LEGO Bluey game is now officially available on both the Apple App Store and Google Play. This app is more than just a simple game; it’s a creative digital experience designed to bridge the gap between physical LEGO bricks and digital play, offering a fresh way for fans to immerse themselves in the whimsical world of the Heeler family.

More Than Just a Game: A Digital Play Experience

LEGO Bluey is thoughtfully developed for preschool-aged children and beyond, catering to a wide age range with its unique dual approach to building. The game integrates both the larger LEGO DUPLO bricks for younger children (ages 2+) and the classic LEGO System bricks for older kids (ages 4+). This ensures that every child, regardless of age or skill level, can find joy and a challenge within the app. The core gameplay revolves around a series of open-ended activities and imaginative play packs, each inspired by a beloved episode or moment from the show.

• Interactive Play Packs: The game launches with four themed play packs: Garden Tea Party, Go for a Drive, Beach Day, and Around the House. Each pack is a virtual playset where children can explore, build, and role-play with their favorite characters.
• Creative Building: Children can build with both LEGO DUPLO and LEGO System bricks, giving them the freedom to create a wide variety of models, vehicles, and structures. The game’s intuitive touch controls are designed to make building easy and fun for little hands.
• Playful Problem-Solving: Embedded within the imaginative play are gentle problem-solving challenges that encourage critical thinking and creativity, all in a safe and supportive digital environment.
• Authentic Bluey Experience: The game captures the spirit of the Bluey series with its emphasis on humor, imagination, and the value of family playtime. It features the voices and characters from the show, including Bluey, Bingo, Mum, and Dad, making it a truly authentic experience.

A Global Phenomenon Hits the Digital Realm

The collaboration between Bluey and LEGO is a logical step given the immense popularity of both brands. Bluey has become a global sensation, praised for its depiction of modern family life and its focus on unstructured, imaginative play. The LEGO Group, with its mission to “inspire and develop the builders of tomorrow,” is the perfect partner to bring this spirit to a digital space. The mobile game’s release coincides with the physical launch of new LEGO Bluey sets, creating a cohesive play experience that spans both the digital and physical worlds. The game is free to download and comes with a subscription model for unlocking additional content, a common practice in the mobile space that allows developers to avoid ads and ensure a safe experience for children.

LEGO Bluey is a testament to the power of a good partnership. By combining the imaginative spirit of the show with the creative possibilities of LEGO bricks, StoryToys has created a mobile game that is not only fun but also educational. With the game now available worldwide, families everywhere can get ready to build, create, and play in the most wackadoo way possible.